Terms & Plan Overview

What is a SKU?

A SKU, or Stock Keeping Unit, is a unique identifier used to track products at the store level.
In the context of my business model, each SKU is treated as equivalent to a single varietal.

A Planogram SKU (herein referred to as a “SKU”) refers to a product that is officially ranged in an outlet—this includes products listed through the Local Ranging Program or items approved by management, staff, suppliers, or customer request.

Fee Structure

Fees are based on a user-pays principle and apply per brand, per SKU, per store, per week.

Service Coverage

Currently servicing 21 big box liquor retailers across approximately 22,000 square kilometers—covering the NSW South Coast and the ACT.

This includes ALL Dan Murphy’s (DM) and First Choice Liquor Market (FCLM) stores from Narellan to Bega, including Goulburn, Queanbeyan, and the entire ACT.

Service Frequency

Due to the number of big-box retailers in the region and the distances between them, each store is visited on a rotating cycle of approximately every 2-3 weeks.

This cycle ensures consistent maintenance and monitoring across all locations, while keeping the service cost-effective and scalable.

Covered Retail Locations

I currently service 21 big-box liquor retailers across the ACT, the Southern Highlands, and the NSW South Coast.
This includes every Dan Murphy’s and First Choice Liquor Market store in the region.

Here’s the full list of stores on the service cycle:

ACT (10 stores)

Dan Murphy’s

  • Belconnen
  • Canberra Airport
  • Dickson
  • Gungahlin
  • Phillip
  • Queanbeyan
  • Tuggeranong

First Choice Liquor Market

  • Belconnen
  • Braddon
  • Gungahlin

Southern Highlands (4 stores)

Dan Murphy’s

  • Macarthur Square
  • Mittagong
  • Narellan

First Choice Liquor Market

  • Goulburn

NSW South Coast (7 stores)

Dan Murphy’s

  • Batemans Bay
  • Bega
  • Corrimal
  • North Wollongong
  • Nowra
  • Shellharbour

First Choice Liquor Market

  • North Wollongong

Plan Options

1. Default Plan

  • $16 per brand, per week
  • Covers all 21 outlets
    • Only pay for the 16 Dan Murphy’s stores
    • 5 First Choice outlets are included as a bonus, along with the SKUs within
  • $0.33 per SKU, per brand, per outlet, per week
  • One-off SKUs are exempt from SKU fees
    Examples: Back Vintages, Cellar Releases.

2. Customized Plan

  • $1 per outlet, per brand, per week
  • Choose from 1 to 15 outlets
  • No bonus outlets
    • FCLM stores can be selected individually as part of the paid selection
  • $0.50 per SKU, per brand, per outlet, per week
  • One-off SKUs are exempt from SKU fees
    Examples: Back Vintages, Cellar Releases, Gift Boxes

Billing Terms

First 4 Weeks (Intro Period)

  • Billed weekly in arrears – we do the work first
  • Contracts start on the Monday following sign-up
  • You’ll receive your weekly invoice each Sunday, along with proof of work
  • Payment due by the following Friday
  • ⚠️ Non-payment penalty: your dust will be returned to your bottles (don’t test me)

Ongoing Billing

  • After the first 4 weeks, billing moves to monthly in advance
  • Invoices are sent on the Sunday of your monthly sign-up anniversary
  • Proof of work continues to be sent weekly
  • Payment due within 7 days
  • Your Bill is for a calendar month however charged on a 4-week month,
    (A calendar month is 4.3 weeks—so this is a saving in your favour)

Payment Methods

  • Bank Transfer
  • PayPal
  • Credit Card via PayPal (you do not need a PayPal account to pay)

Real-world examples (for Clarity)

EXAMPLE 1 – DEFAULT PLAN

  • 13 SKUs × 16 stores = $84.64/week
  • Paying Monthly = $78.74/week
  • 20 back vintages monitored at no extra charge
  • Effective cost: $3.75 per outlet or ~29¢ per SKU

    EXAMPLE – CUSTOMIZED PLAN

    • 5 stores, 2 SKUs each:
      • Store fee = $5
      • SKU fee = $5
    • Total: $10/week
    • Monthly rate: $9.30/week

    CONTRACT FOR MERCHANDISING & BRAND REPRESENTATION

    (Also known as the Bottle Pigs Maintenance Pact)

    This Agreement is made and entered into at the time of the initial service contract purchase, by and between:

    1. South Coast Wines T/A Brett’s Bottle Pigs (hereinafter referred to as the “Service Provider”), located at 19A Cassia Place, Ulladulla NSW 2539.
    2. [Producer/Wine Company Name] (hereinafter referred to as the “Producer”),

    ____________________________________________

    1.  located at [Producer’s Business Address].

    ____________________________________________

    Together, the parties agree as follows:

    1. SCOPE OF SERVICES

    The Service Provider agrees to provide merchandising and brand representation services for the Producer’s products at designated retail locations. Services include:

    1.1 MERCHANDISING & PRESENTATION

    • Ensure products are clean, stocked, and visually appealing
    • Rotate bottles, remove dust, and maintain shelf condition
    • Ensure labels are front-facing and planogram compliant
    • Identify and report missing or incorrect shelf pricing

    1.2 BRAND ADVOCACY

    • Engage with store staff to keep the brand front-of-mind
    • Subtly advocate for better positioning where possible
    • Act as the Producer’s eyes and ears in-store

    1.3 SALES SUPPORT & RISK MITIGATION

    • Help reduce risk of delisting due to neglect
    • Provide ongoing visibility and maintenance support
    • Complement existing sales team efforts with on-the-ground representation

    The Service Provider does not engage in direct sales or negotiate pricing or supply agreements unless explicitly authorised in writing.

    2. SERVICE AREA

    This Agreement covers 21 big-box retail stores (Dan Murphy’s and First Choice Liquor Market) across the NSW South Coast and the ACT, from Narellan to Bega, including Goulburn and Queanbeyan.

    3. SERVICE FREQUENCY

    Store visits operate on a rotating cycle of approximately every 3 weeks, ensuring consistent presence and shelf maintenance.

    4. SERVICE OPTIONS & PRICING

    DEFAULT PLAN (FULL COVERAGE)

    • $16 per Brand, per week (covers all 21 stores)
      • Only pay for 16 Dan Murphy’s stores
      • 5 First Choice outlets are included as a bonus
    • $0.33 per SKU, per Brand, per outlet, per week
    • One-off SKUs (e.g. back vintages, cellar releases, gift packs) are monitored but not charged

    CUSTOMIZED PLAN (PICK YOUR COVERAGE)

    • $1 per outlet, per Brand, per week (choose 1 to 15 outlets)
    • No bonus stores (First Choice can be selected and counted)
    • $0.50 per SKU, per Brand, per outlet, per week
    • One-off SKUs are monitored but not charged

    Note: SKU = Stock Keeping Unit, defined in this agreement as an individual varietal or product.

    5. BILLING TERMS

    FIRST 4 WEEKS

    • Billed weekly in arrears (you see the work before you pay)
    • Weekly invoices issued each Sunday with proof of work
    • Payment due by the following Friday
    • If unpaid, your dust will be returned to your bottles 😉

    ONGOING BILLING

    • Billed monthly in advance after the initial 4 weeks
    • Monthly invoices issued on the sign-up anniversary Sunday
    • Weekly proof of work still provided
    • Payment due within 7 days
    • A billing month = 4 weeks (not 4.3 weeks, so you save by default)

    PAYMENT METHODS

    • Bank Transfer
    • PayPal
    • Credit Card via PayPal (no account required)

    6. CHANGES, PAUSES & TERMINATION

    • You can pause service with 1 week’s notice
    • You can switch plans anytime
    • You can cancel with 2 weeks’ notice
    • Immediate termination possible in case of a material breach
    • If cancelled with prepaid time remaining, the Service Provider will refund unused time based on a 4-week month

    7. LIABILITY & INDEMNITY

    • The Service Provider will perform services with care but is not liable for in-store theft, damage, or retailer conduct
    • The Producer indemnifies the Service Provider from claims arising from product quality or store-level issues

    8. CONFIDENTIALITY

    Both parties agree to keep confidential any non-public business information, including:

    • Sales data
    • Store agreements
    • Pricing strategies

    9. GOVERNING LAW

    This Agreement is governed by the laws of New South Wales, with disputes to be resolved under the jurisdiction of The Shoalhaven, NSW.

    10. REAL-WORLD EXAMPLES (FOR CLARITY)

    EXAMPLE 1 – DEFAULT PLAN

    • 13 SKUs × 16 stores = $84.64/week
    • Monthly rate: $78.74/week
    • 20 back vintages monitored at no extra charge
    • Effective cost: $3.75 per outlet or ~29¢ per SKU

    EXAMPLE 2 – DEFAULT PLAN

    • 8 SKUs × 16 stores = $58.24/week
    • Monthly rate: $54.18/week
    • Effective cost: $2.77 per outlet or ~35¢ per SKU

    EXAMPLE – CUSTOMIZED PLAN

    • 5 stores, 2 SKUs each:
      • Store fee = $5
      • SKU fee = $5
    • Total: $10/week
    • Monthly rate: $9.30/week

    11. ACCEPTANCE

    While online purchase signifies agreement, a physical signature may be requested for entry into stores.

    For South Coast Wines T/A Brett’s Bottle Pigs:
    Name: ____________________________
    Signature: ________________________
    Date: _____________________________

    For [Producer’s Name]:
    Name: ____________________________
    Signature: ________________________
    Date: _____________________________

    

    




    



    





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