No BRAND is Immune

Take a look at the photos—then ask yourself:

  1. Would you even pick that bottle up?
  2. If you’re dressed to impress, would you risk getting grime on your clothes?
  3. Does it look like something people are lining up to buy?
  4. After all the branding, marketing, and countless hours spent perfecting that label… does it actually stand out on the shelf—or just blend into the noise?
The significance of this 1st picture is it is on the monthly catalog rack in prime position. The bottles have been handled to move there but not cleaned. It is also a home brand!
what chance do your wines have?
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